I just got off the phone with a very dear friend and online business partner of mine, if I said her name you’d probably know her, and we were discussing this issue she has with creating custom squeeze pages and landing pages for her clients. She was lamenting about the amount of time she was investing in this project due to clients making changes, versus the amount of return she was making.
The main uses of infoproducts is either selling them or giving them away. The reason for the first is rather obvious… to make money. Approximately 20% of all online sales come from some form of information products.
For some online marketers, giving away their info products simply doesn’t make sense. After all, why would you want to give away something you spent a lot of time creating, or paid someone to create for you, if you’re not going to make any money from it?
If you’re unsure of the importance of using free infoproducts to build your business, here’s a few reasons you might want to consider:
- In exchange for a name and e-mail address (Build your list)
- As an incentive to join your membership site (Residual income)
- Include your affiliate links in your infoproduct (Grow long-term income)
- To boost your reputation as an expert in your field (Build credibility)
- Strengthens relationships with customers (Increase high-end ticket sales)
Most online marketers will choose at least two of the items listed above when creating infoproducts, perhaps even more. However, the key to using free infoproducts to build your business is to focus on delivering high-quality content that adds value to your readers and subscribers. Adding value, in everything that you do, is what separates you from the rest of the pack.
Until next time…
Be good to yourself,
If you want to experience success online, then you must be able to write better content and connect with your readers. In order to write better content it’s very important that you take the time to educate yourself. It’s also important that you always proofread your work and answer the “WIIFM” question.
If you need help writing better content, here’s a few pointers to get you started:
Never Stop Educating Yourself
Perhaps the most important habit you can form is to never stop educating yourself. One way to do this is to read articles, blog posts and sales pages that catch your attention. Dissect the way the content or sales copy was written. Pay especially close attention as to how they deliver what the product is offering. Ask yourself:
- Did it make you want to buy?
- If yes, or no, then why?
- What caught your attention to begin with?
- What made you keep, or stop, reading?
- What did you learn if anything?
The answers to these questions become the starting point for your “cheat sheet” file you’re going to create. A cheat sheet file is simply a file where you keep examples of articles, blog posts and sales copy that you learned something from. You could print them out and keep them in a tabbed folder, as I do, and label them “Bad, Good and Great” if you like or in a folder on your desktop. Be sure to use a highlighter and red ink pen, marking anything of importance and making notes of what you learned from the content.
Whatever system you devise, just be sure that you use it and never stop educating yourself! You’ll be glad that you did.
Always Proofread You’re Work
Always proofread your work before making it available to the public. Nothing kills your credibility more than when someone reads your work and finds grammatical errors, misspellings and content that doesn’t make sense. Now I’m not saying that you have to have a Master Degree in English or anything, but you do need to write in a manner so that people can understand and follow you.
Also, it’s okay to be yourself and write with your own personality. However, you want to be sure that you take them by the hand, so to speak, and lead them through your blog post, article or sales copy.
Read Your Work Out Loud
Reading your work out load can be kind of weird at first, but once you get in the habit of it, you realize how powerful it can be towards writing better content. You can actually capture up to 60-70% more of your writing mistakes when you read your work out loud than if you just read it to yourself silently.
Why is this? Because your ears hear things differently than if you simply read the words. So be sure to read your work out loud, even record it so you can listen to it later, before you make your content available to the public.
“What’s In It For Me” (WIIFM) is what you’re readers is ALWAYS thinking. Never forget this. The only reason anyone reads your content, whether it is a blog post, article or sales copy, is because they expect to get something from it.
Let’s think about this another way…
What if you and me (that’s you reading this now and me, James) had taken a rafting trip down at the river, had a great time and while we were there someone took a picture of us together. Now, what if I said to you later after the pictures were developed: “Hey, take a look at this picture of us down at the river!” – who would you look for in the picture? Why you’d look for you in the picture, right? Of course you would. Why? Because we want to see ourselves in the picture, first, not the other person. It’s just human nature.
Remember this lesson when writing your content: People want to know “what’s in it for me?” They want to see themselves in the “picture” of what you are writing in your content. Can they see themselves being helped by what you are writing (offering) in your sales copy? If they don’t see it then you can bet they’re not going to buy it. And I don’t have to tell you what this means…
Formatting Your Content
I could write an entire article on this alone, but for now, just remember these tips:
1. Short paragraphs (4-5 sentences)
2. Short sentences (This can be difficult, but try to omit unnecessary words)
3. White space (Too many words packed together make it hard to read; break it up)
4. Bold lettering (use sparingly, keep the impact you want to make in mind)
5. Bullets or lists (displays a list of the key points; easier to scan through)
Bonus Tip: Use graphics if you know it will help your reader connect with your content, your product or simply make it more visually appealing. Photos, charts, graphs or even a screen shot can go a long way towards making that connection with your reader…
These tips are simple, easy to understand and can help greatly in your efforts to write better content for your blog, your articles and even your sales copy. Each one can be put into practice quickly and followed, and following them can make you a better writer.
Until next time…
Be good to yourself,
Information overload, perhaps more than any other distraction, is the biggest obstacle you’ll have to overcome while building your business online. The majority of those who are just getting started online, get excited by the new world of opportunities that open before them when all these new resources and information start coming their way.
However, they soon find themselves overwhelmed when they realize that there is so much more involved with building an online business that they get frustrated and then give up.
Information overload is caused by spending too much time learning and researching versus learning and doing.
The sad fact is, overcoming information overload is really not that difficult as you may think. However, depending on your willingness to change, it could take some time before you break the habit that causes information overload to start with.
The best way to overcome information overload is to take what you learn one step at a time, then put it into action one step at a time. Don’t confuse yourself by trying to learn everything at once.
Also, STOP following all the different methods available online (many of which DO NOT work!) and start following only one.
For example. If you know you need to get your website up and going, then commit yourself to getting that site up and going first BEFORE you move onto the next thing on your list.
Most online business owners will try to build their website while at the same time trying to get backlinks to their site. What usually ends up happening is that neither one of these get’s done!
Others will try to build a site that promotes affiliate products, while at the same time trying to learn yet another way to make affiliate sales instead of sticking to one method that works.
It’s no wonder then that these marketers get overwhelmed and buckle under the pressure of information overload.
Listen… Take your time! You’re not going to be a millionaire in 90 days, okay. It takes time to learn just one method and put it to work for you, so quit trying to spin all these “Internet marketing” plates and start spinning only one.
The first step to overcoming information overload is to decide who your mentor is going to be. Look for the “fruit on the tree” when it comes to selecting a mentor, someone that you can verify that they are who they say they are. Once you’ve found your mentor, continue working with them because it is they who know where you are currently and how you should continue.
If you’ve joined your mentor’s online training membership, follow everything step-by-step through to completion. Doing so will ensure that you complete everything in a timely fashion, without the unnecessary pressure caused by trying to do too much at one time. Put these suggestions to good use and you, too, can overcome information overload and start building your business!
Until next time…
Be good to yourself,
Ask anyone about how to get more traffic to your site, and they’ll tell you at least 100 different ways you can do this. However, even though there may be that many ways to get traffic to your website, there may be a few you’ve overlooked.
Here are ten ways you can start getting more traffic to your site without it costing you and arm and a leg.
Share On Your Facebook Wall – I know this may sound like a no-brainer, but you’d be surprised how many people forget to do this. Although it may not be a lot of traffic at first, it is certainly a good start.
Start a Twitter Contest – This could be a traffic tip you haven’t heard of before. I couldn’t possibly cover all the details about this in this short post, but there as an awesome blog post over at Mashable that does.
YouTube Video – Upload a How To or Informational video at YouTube with a link coming back to your website. If your video should go viral, than the amount of traffic coming to your site could be incredible! Speaking of viral videos…
Viral Video Marketing – When creating your video, think of something totally unique, “drop dead” funny or even controversial to share. Don’t do what everyone else is doing, be original and think outside the box. For example, I watched a video one time where this guy looked exactly like a news anchorman on the news. However, even though he looked dead serious and never cracked a smile while talking, the stuff coming out of his mouth was hilarious. Honestly, I don’t know he kept a straight face through the entire 10 minute video, it was that funny.
Figure out what works best for you and run with it!
Optimize your site – Optimizing your site for search engines (SEO) – will increase your chances of getting more traffic to your website, simply because the content on your site matches those keywords and phrases people use when performing a search. Just remember, the content on your site is more important than the keywords you may enter in your site code. Most search engines do not even take those into consideration any more.
Be Consistent – By posting to your blog consistently, it conditions people to the days and times that you usually post. The end result is that they will begin “keeping an eye out” for your article to arrive.
It’s Okay to Stray – Don’t be apprehensive about straying from your usual topics and post something about current events, for example. And if you can tie that event into something related to what you usually post about, that’s okay too. Another reason is that most people search for something related to a current event almost daily, which can get more traffic coming to your site also.
Backlinks – One way to get more backlinks, is to network with other bloggers and encourage them to post a link to your site. However, the best way still is to create content that is link worthy to gain backlinks.
Promote Your Site Offline – Ask your family, friends and people you meet at conventions or other functions to visit your website. If you don’t have business cards to handout to people you meet who ask you what you do, then get some!
Signature File – When posting in forums or even in your reply emails, be sure to include your URL in your signature file so you can direct traffic to your site that way. Put these 10 ways to get more traffic to your site to work for you and you’ll begin to see an increase in traffic. It may just be a trickle at first, but the longer you stay with it the more it grows over time.
I hope you enjoyed these 10 ways to get more traffic to your site tips. Put them to good use today, and start increasing traffic to your website tomorrow!
Until next time, be good to yourself,