Translate Features to Benefits and Increase Sales
Email Opt-Ins – The Great Sales Funnel Key
Conducting Competitor Research Based on Public Filings
5 Reasons Why You Should Hire a Copywriter
Repurposing Content: Easy Content Creation

Translate Features to Benefits and Increase Sales

You product’s benefits are what will cause it to sell, not features. Features are simply facts about your product, but they carry no emotional weight with your reader. On the other hand, when you translate those same features into benefits – what the reader actually receives from the product –  then you can expect to […]

5 Reasons Why You Should Hire a Copywriter
Repurposing Content: Easy Content Creation
Seven Surefire Content Creation Ideas
7 Content Strategy Questions You Must Answer

Why Integrating Email Marketing and Social Media is Importan...

Are you integrating email marketing and social media as part of your email marketing strategy? Integrating these two marketing mediums can help you drive more traffic to your site, increase opt-in subscribers and even make more sales online.  It can also help you build credibility quicker. Following are five reasons integration is important:

Simple YouTube Marketing Tools
30 Social Media Stats That May Surprise You
State of Social Media Marketing – Infographic
3 Content Marketing Mistakes To Avoid On Facebook

Drive More Site Traffic Using Offline PR

Online marketers tend to ignore the traditional press as a source to drive more site traffic and build brand awareness. They’ll get exposure on social networking and social bookmarking sites, and they’ll try to get their content written up on other people’s blogs. But by and large, they don’t contact the offline public relations world.

7-Habits of Highly Successful Bloggers

What is it that sets successful bloggers apart from the hundreds of thousands of blogs that ultimately fail online? Their habits. Successful bloggers all have winning habits that help them push their blogs to success.  Here are seven habits of highly  successful bloggers.

Creating Quality Blog Content Using PLR

Perhaps one of fastest and easiest ways for creating quality blog content is to use PLR. First, it saves you time not having to start with a blank piece of paper staring back at you. Simply edit the PLR to your particular needs and publish. Second, it saves you money not having to pay huge […]

Approving Blog Comments is a Waste of Time

Approving blog comments, without a doubt, is one of the biggest wastes of your time as a blogger. First off, blogging software posts the vast majority of comments on blogs nowadays versus a real live person. For instance, look at these examples and tell me how often you have seen them appear at your blog: […]

Creating A Successful Blog Is NOT Like Baseball

Creating a successful blog has nothing in common with the phrase”If you build it they will come”, as seen in the movie Field of Dreams. In fact, when it comes to building a blog nothing could be farther from the truth! Many first-time bloggers make the mistake of thinking that simply because they built a […]

What Do You Want Your Website To Do?

The first question I ask my clients, when they come to me with issues about their website, is always the same: “What do you want your website to do?” Not surprisingly, most people have not a clue! All they know is that they want to create a website.  Most often clients will say things, such […]

Translate Features to Benefits and Increase Sales

You product's benefits are what will cause it to sell, not features. Features are simply facts about your product, but they carry no emotional weight with your reader. On the other hand, when you translate those same features into benefits - what the reader actually receives from the product -  then you can expect to [...]

Email Opt-Ins – The Great Sales Funnel Key

Gathering email opt-ins (subscribers) is the first and most important step to creating a great sales funnel. Ask any successful online marketer and they will tell you, the real money is made via their opt-in list. Thus, building your list is THE most important undertaking in your business. In fact, it is even more important [...]